Hfreeman Associates provides expertise for technology vendors on partner/alliance needs: program strategy, program development, and partner management. We focus on building clients' relationships with their ecosystem partners: independent software vendors, systems integrators, OEMs, system builders and platform suppliers.
These technology alliances often involve two companies that are not each other's customers. In this type of partnership each company's technology is sold independently to a common customer - a customer neither partner would have without the two products interoperating reliably and correctly. For providers of horizontal software platforms and highly customizable vertical applications, building a strong ecosystem of technology alliances is a crucial business requirement.
Our entire business is technology alliances. We understand that creating and sustaining them is a discipline of its own, something other than sales, product marketing, marketing programs or channel programs -- though including elements of each. We know how to build these alliances and we know the pitfalls.
Our whole business is technology alliances; we understand that creating and sustaining them is a discipline of its own, something other than sales, product marketing, marketing programs or channel programs though including elements of each. We know how to build these alliances and we know the pitfalls.
As with large enterprise sales, building effective technology alliances involves understanding the goals and reward structures of people in many parts of an organization. Our experience allows us to interact with our clients' partners at all levels: alliance managers, program gate-keepers, product teams and C-level executives.